Effective business videos

Effective business videos

An effective business video is much more than just footage of a product or service. It should answer the questions: Who is this business? How can they help me? Do I like them? In video the answers to all these questions can be conveyed in just a few seconds. But to do...
The democratisation of on screen advertising

The democratisation of on screen advertising

For a prime time TV advertising slot the airtime alone could run to £30,000 or more. If you factor in the cost of production and potential costs of an ongoing campaign, it’s no surprise that this kind of marketing is a seriously expensive business. With internet data...